Privacy Policy

Last updated: November 2025

Applies to: all Sienna Lauren Studio projects, including Sootheware and The Soft Hustle Life.

1. Introduction

At Sienna Lauren Studio, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard information when you visit our websites, use our applications, or communicate with us.

Sienna Lauren Studio is operated by an independent developer based in the Netherlands. Throughout this policy, “we,” “our,” or “us” refers to Sienna Lauren Studio and its associated projects.

2. Information We Collect

We only collect information necessary to provide our services and improve your experience.

a) Information you provide directly:

• When you contact us via email or form (e.g., hello@siennalauren.studio), we may collect your name, email address, and message content.
• When you sign up for a newsletter, waitlist, or beta access, we collect your email address and any optional details you choose to share.

• When you create an account in one of our apps (e.g., SereniBot or ScoutFairy), we may collect authentication and subscription information such as:

• Name or username

• Email address
• Password (stored securely via Supabase authentication)
• Payment details (processed securely via Stripe)

b) Information collected automatically:

• Basic technical data such as browser type, device, operating system, IP address (anonymized where possible), and referring URL.
• Aggregated usage analytics to understand how visitors interact with our websites and apps (via privacy-friendly tools like Plausible).

3. How We Use Your Information

We use your information to:

• Provide and maintain our products and services
• Respond to inquiries or support requests
• Process payments and manage subscriptions
• Improve product usability and user experience
• Send updates, feature announcements, or newsletters (only with your consent)
• Comply with legal obligations and maintain platform security

We do not sell, rent, or trade your personal data to third parties.

4. Legal Basis for Processing (GDPR)

We process personal data only when one of the following applies:

• You have given explicit consent (e.g., newsletter sign-up)
• Processing is necessary for a contract (e.g., delivering a paid app or subscription)
• Processing is required to comply with legal obligations
• Processing is based on our legitimate interest in maintaining and improving our services (e.g., analytics, bug detection)

5. Data Storage and Retention

• Data is securely stored on servers managed by trusted providers (e.g., Supabase, Stripe, Google Workspace).
• We retain your information only as long as necessary for the purposes described or to comply with applicable laws.
• You may request deletion of your data at any time (see Section 9).

6. Third-Party Services

We use carefully selected third-party services to operate efficiently. Each service processes data in compliance with GDPR or equivalent frameworks.

Service	Purpose	Data handled
Supabase	Authentication, database & storage	Account info, logs
Stripe	Payments & billing	Billing info, subscription status
Counter.dev	Website analytics	Anonymous usage data
Google Workspace	Email communication	Emails & attachments
Kit	Newsletter delivery	Email addresses

7. Cookies and Advertising

We may use third-party advertising services, such as Google AdSense, to display ads.

These services may use cookies or similar technologies to show ads that are relevant to users.
Where required by law, we request user consent before setting non-essential cookies, including advertising and analytics cookies.

Users can manage their preferences via our cookie banner or browser settings.

8. Data Security

We take appropriate technical and organizational measures to protect your personal data against loss, misuse, or unauthorized access. This includes encryption, access control, and regular security updates.

9. Your Rights (GDPR / EU Users)

You have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your data
• Withdraw consent at any time (e.g., unsubscribe from newsletters)
• Object to certain types of processing
• Request a copy of your data (data portability)

To exercise your rights, contact us at privacy@siennalauren.studio.

10. International Data Transfers

Some third-party providers may process data outside the European Economic Area (EEA). We ensure that such transfers occur under appropriate safeguards, such as Standard Contractual Clauses (SCCs).

11. Updates to This Policy

We may update this Privacy Policy to reflect new products, services, or regulations. The “Last updated” date at the top reflects the current version. Significant changes will be communicated on our sites or via email if you are subscribed to updates.

12. Contact

For questions, concerns, or privacy-related requests, please contact us at:

Sienna Lauren Studio Email: hello@siennalauren.studio Accessibility inquiries: accessibility@siennalauren.studio